A new and easier to use website and platform for Blasting News, an emerging start-up that values curation from normal people.
year // 2016
role // Lead Product Digital Designer
client // Blasting News
duration // 3 months
Sketch / InVision / Illustrator / Animate CC / After Effect / Premiere Pro
To bring the Blasting News website Homepage to 2017, easy navigation through pages and news, and clear understanding of the business strength.
Blasting News values the local news from the local people so the homepage had first to deliver the right multicultural image and had to be easy to use;
so it had to own features that are common in the big news websites.
The research started from those websites and some competitors.
/ Blasting News
In a world made of fast news, in which everyone could write and in which is still strong the antagonism between online news and newspaper, Blasting News has found a great way to use both normal people and journalist.
This is its strength and the challenge was to show and to value it.
To achieve the right result the design had to be user-centered to allowed the best navigation through the website and the news, on both mobile and desktop.
People are now used to the navigate on different apps to get their news, so, after the research of the best website in this field, an easy and clear homepage, designed mobile first, was the right solution. Less information, many of them are presented through graphics and the layout present big and easy to use sections.
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