BLASTING NEWS

BACK

A new and easier to use website and platform for Blasting News, an emerging start-up that values curation from normal people.

Details

year // 2016

role // Lead Product Digital Designer

client // Blasting News

duration // 3 months

Tools

Sketch / InVision / Illustrator / Animate CC / After Effect / Premiere Pro

Brief

To bring the Blasting News website Homepage to 2017, easy navigation through pages and news, and clear understanding of the business strength.

Research

Blasting News values the local news from the local people so the homepage had first to deliver the right multicultural image and had to be easy to use;

so it had to own features that are common in the big news websites.

The research started from those websites and some competitors.

/ Blasting News

Challenge

In a world made of fast news, in which everyone could write and in which is still strong the antagonism between online news and newspaper, Blasting News has found a great way to use both normal people and journalist.

This is its strength and the challenge was to show and to value it.

Solution

To achieve the right result the design had to be user-centered to allowed the best navigation through the website and the news, on both mobile and desktop.

People are now used to the navigate on different apps to get their news, so, after the research of the best website in this field,  an easy and clear homepage, designed mobile first, was the right solution. Less information, many of them are presented through graphics and the layout present big and easy to use sections.

/Blasting News

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