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“Love the problem not the Solution”.

If the problem is clear and it is the main focus it is easier to keep improving the solution.

Thoughts before acts:

When there is a need, before jumping in creating solutions, it is imperative to understand deeply enough the matter through research to create a proper strategy, so implementation will be quicker and more effective, resulting in better value for the end-user and so for the client.

My Work

NBC Sports

A new live portal and tool for NBC Sports International to share and promote their titles and create instantly a custom PDF presentation.

Contentainment - DUFRY

One central portal to give services and value to Veka’s clients, the biggest window manufacturer in the world.

Bull's-Eye BBQ - HEINZ

A new website for Bull’s Eye for it’s arrival into the European Market.

VEKA

One central portal to give services and value to Veka’s clients, the biggest window manufacturer in the world.

NBC Sports

A new live portal and tool for NBC Sports International to share and promote their titles and create instantly a custom PDF presentation.

Contentainment - DUFRY

One central portal to give services and value to Veka’s clients, the biggest window manufacturer in the world.

Bull's-Eye BBQ - HEINZ

A new website for Bull’s Eye for it’s arrival into the European Market.

VEKA

One central portal to give services and value to Veka’s clients, the biggest window manufacturer in the world.

more projects

  Clients I helped

  Thoughts

Simplicity = balance  ≠ scarcity

Minimal information give room to our mind breathe and grow. The essential is not the minimum you can get but it’s the best of the best that you get after filtering.

Simplicity = balance  ≠ scarcity

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Leaders (and bosses)

The leader think and acts for his or her people (or team) and aims finds what can improve their life.

A boss, instead, thinks and acts for himself or herself to find what can improve on his or her life (rather than his or her people, or team)

Because being a designer is about thinking about people wellbeing, designer can be great leaders, and also (good designers) can’t be bosses.

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Design and Art

Design is informed and has purpose. Art can born just out of fantasy and can have no meaning or purpose, or simply exist for its own sake (like a dance).

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Empathy

I believe that a key skill for any human and even more for any designer is Empathy.

As designer our key role is to understand first, understand our team mates, understand our users, understand the stakeholders, Empathy does allow us to understand with open mind from human to human, and I believe that having this as guide when I design it does make me a better designer and I believe it being my greatest strength.

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Outcomes

When I interact with a client I don’t seek solutions but rather I try to understand what is the outcome that they look for and why they want that outcome. I take out the pressure from them by studying a solution.

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The Funnel and the Sieve

When designing a product or more simply finding a solution to a problem the process of filtering is key. Once we have clear the scope that will lead our work we look for solutions, these solutions will then be filtered to keep the most suitable and merged in a Frankenstein solution that we can call the alpha model / concept of the final product. We can divide this filtering process in two main steps: the “FUNNEL” and the “SIEVE”. 

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Focus, Clarity and Simplicity

When a website (as any other product) is built and maintained with focus on the original main purpose for the website itself to be live  ( information, brand recognition, …), and when that purpose is made simple to achieve for the user throughout the navigation, in this case, the website, will just need good, recurring content update (and small planned adjustments as a result of long term testing).

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Purpose > Feature > Shape

Have you ever tried to get out of the house without opening the door? Or getting ready for a fancy party and putting on your trousers before your underwear? (you’ll be for sure the soul of the party)

Do tasks completed in different order bring to the same result?

When approaching a project (or simply an issue), the function/solution that will resolve the project will need to be defined after understanding the main purpose that the project has to fulfilled.

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Sharpening the Ax

When we face an issue that we need to solve, or a project for which we need to find a solution we can follow mainly two strategies. We could rush to solutions or slow down and think first.

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