Passion, analysis and simplification make the difference in order to reach the right solution.

The project has to be based on simple and  effective ideas in order to create simple and effective results.
Design is an ever-changing challenge in which diversity creates an interdisciplinary knowledge and the advantage to think outside the box.

Design demand studying, research, team work and communication, which combined create great results, high value, effective function and low costs.

I take pictures to catch images, meanings and thoughts, to capture a feeling to share with the observer.

Photography means analyzing what you are looking at to understand what attracted you, what you need to catch in order to make of the picture the perfect synthesis between what you saw , your feelings and thoughts.